Cookie Policy

Information about cookies and Consent Mode v2 compliance.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They are widely used to make websites work more efficiently, remember your preferences, and understand how you use our website. All browsers allow you to control cookies through their settings.

2. Cookies Used on PurelyBalanced

Essential Cookies Only

PurelyBalanced uses only essential cookies necessary for basic website functionality. We do not use non-essential cookies for marketing, advertising, or detailed user tracking.

Cookie Categories:

  • Functional Cookies: Enable website functionality and security
  • Consent Cookies: Remember your cookie consent preferences
  • Analytics Cookies (Basic): Provide basic insights into site performance and usage patterns in aggregated, non-personally-identifiable form

3. Consent Mode v2 Compliance

PurelyBalanced operates under Google's Consent Mode v2 framework, which ensures:

  • Clear disclosure of cookie usage before collection
  • Explicit user consent for essential cookies
  • Respect for user preferences after consent
  • Compliance with UK GDPR and other privacy regulations
  • Limited data sharing by default until consent is given

4. No Tracking by Default

By default, PurelyBalanced does not:

  • Track your browsing behaviour across multiple sites
  • Create detailed user profiles for targeting
  • Share your data with advertising networks
  • Use cross-site tracking cookies
  • Enable remarketing or retargeting

5. Your Cookie Choices

When you visit PurelyBalanced, you will see our cookie consent banner with options to:

  • Accept: Allow essential cookies for website functionality
  • Reject: Only essential cookies will be used; no additional data collection
  • Learn More: Access this Cookie Policy for detailed information

6. Managing Cookies in Your Browser

You can control and delete cookies through your browser settings:

  • Chrome: Settings → Privacy and security → Cookies and other site data
  • Firefox: Preferences → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Cookies and website data
  • Edge: Settings → Privacy, search, and services → Clear browsing data

7. Cookie Persistence

Cookies used on PurelyBalanced:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Remain stored until expiration or deletion
  • Consent Cookie: Remains for 1 year or until manually cleared

8. Third-Party Cookies

PurelyBalanced does not embed third-party cookies from:

  • Social media platforms (Facebook, Twitter, LinkedIn, etc.)
  • Advertising networks (Google Ads, other ad exchanges)
  • External analytics services beyond basic site analytics
  • Tracking pixel services

9. Privacy-Focused Analytics

Any analytics used on PurelyBalanced are privacy-focused, providing:

  • Aggregated data only (not individual user tracking)
  • No personally identifiable information collection
  • No data sharing with external companies
  • Basic insights into site performance and visitor patterns

10. GDPR Compliance

Our cookie practices comply with UK GDPR requirements:

  • Clear consent obtained before non-essential cookies
  • Easy withdrawal of consent through cookie settings
  • Lawful basis (consent) documented
  • Data subject rights respected and facilitated
  • Data retention policies clearly defined

11. Changes to Cookie Policy

We may update this Cookie Policy periodically. Changes will be posted here with an updated date. Continued use of the website constitutes acceptance of changes.

12. Disabling Cookies

While you can disable cookies through browser settings, some website functionality may not work properly. Essential functionality may require cookies to operate.

13. Contact Us

For questions about our cookie practices or privacy, contact:

PurelyBalanced
29 Birchwood Drive
Liverpool L18 3LU
United Kingdom
Email: [email protected]
Phone: +44 151 724 6938

Last Updated: February 2026